As you know search engine optimization is crucial to the success of any company’s online marketing strategy. Why? Because latest online trends show, that over 90% of online activities start with search engines.
However seo optimization is not a one size fits all, in fact search engines such as Google, Bing, Yahoo, etc. all utilize their own complex and ever evolving algorithms. This is to ensure their user’s search results, best anticipates their various needs. Although we only list 6 items for your must have SEO marketing success, there are several other items that we will cover in future articles.
Faster Website Load Times
Site load speed has been an important faucet of SEO marketing for almost a decade. From a user stand point, you can understand why. I’m sure you have visited certain sites that seem to take forever to load. No one likes to sit and wait for the information they are seeking. We live in a society of instant gratification, so you can understand why, search engines prioritize a fast loading site, over a slower one.
For almost 10 years, search engines like Google have given an edge to sites that are optimized, to load quickly for their users. Roughly half of internet users expect for a site to load in about 2 seconds. This is the reason, it is important to make sure your site load times are as quick as you can make them.
So, if you are wondering, exactly how do I decrease the load time of my site? One of the largest reason for delayed site load times, are images. You need every image that is used on your website to be optimized. This will greatly decrease load time of your site. Here are a few more tips for decreasing you website’s load times.
• Clean up Page Elements. Often times, there are elements within your site, that, you no longer use, or can condensed, to reduce load times. Check all elements that are used throughout your site, and get rid of any that are not necessary.
• Browser caching. By enabling browser caching repeat site visitors can store certain elements from your site in their browser cache, this in turn will allow for faster load times.
• Plugins. Many sites use plugins, and often times they may be necessary, for certain features you may use on your site. However, go through and remove any unused or unnecessary plugins from your site.
Keep in mind there are several other factors to check as well, but by reviewing these elements listed above, you will be well on your ways to reducing your site’s load time. If by chance you are having a hard time with your site’s loads time, feel free to consult a professional marketing company, to guide you through the pitfalls of optimizing your site.
It’s not just what you say, it’s how you say it. I’m sure you’ve heard that phrase many times, but there is no better way to sum up content marketing, than that. Content marketing is all about the delivery of information that not only keeps users engaged, but provides the ability to target certain audiences, with specific topics and keywords.
In order to ensure you provide engaging content to your audience, you first must do your homework. You must find out what topics interest your target audience the most, provide detailed yet concise content, which is both engaging and informative. Reaching your users in a way that builds confidence in your products and or services, which can result in a long lasting relationship, between you both.
Also remember that content is still king, so 500 word articles will no longer suffice. With so many sites competing for the same keywords, Search engines such as google, now treat word count as content for link building. In addition, just as content is still king, keeping content fresh and up to date, makes all the difference in the world.
When it comes to engaging your user, what you say, and how you present that information are equally important. Search engines, such as Google, use website engagement, as an additional factor in how your site ultimately is ranked. We measure engagement based of the amount of time a user spends on your site or bounce rate. The concept is simple, the longer a user stays on your site, the more engaging your content must be. So sites, in a sense, are rewarded in ranking results, for being more engaging.
So how do you improve your site engagement metrics? Here are a few things you can do to make sure your site is engaging to your site visitors.
• Easily readable content. Your content should always be simple and easy to read and understand. You want to provide valuable information, keep it short and concise. Also, if possible, use headings and bullet points to break up the content. Additionally make sure you provide the valuable information near the beginning of your content, this allows people to quickly retrieve the information they came for.
• User-friendly site. Make sure your site is easy to navigate, simple to use, and logically organized.
• Images. According to a study provided by INC., 65% of the population are visual learners. So the use of images throughout your site, can not only help people learn and understand information quicker, but also can keep them engaged.
Website security used to be primarily used for sites that collected confidential information, such as credit cards, social security numbers, etc. However, its become increasingly important in today’s information age, to utilize the https web protocol, which works with SSL (Secure Sockets Layer). The use of SSL ensures data is not altered or corrupted during transmission. Which includes the protection of your traffic analytics data.
By securing your site, you not only protect your customer data transmissions, search engines such as Google prefer secure websites over non-secure. Google now warns users who visit sites that are not secured, about the risks of viewing that particular non-secure site. This could discourage potential customers, from visiting your site.
So, site security is important for many reasons, and since Google uses this as one of the many variables in its ranking algorithm, it is crucial that your site is properly secured.
Optimize Your Site for Mobile Devices
Since the era of mobile devices, having a mobile-friendly site has been important. As recorded my Statista, by the second quarter of 2019, mobile website traffic worldwide, accounted for 48.91% of all traffic on the internet. So the mobile internet trend is only going to grow. This is why search engines, such as Google, have prioritized mobile-friendly sites, in its search ranking algorithm.
Additionally, how keywords may rank on mobile search result vs. how they may rank on desktop search results are different. Because, remember the mobile user is typically on the go, so they need their information to be short and concise. This allows the mobile user, to easily navigate your site, and quickly find the information they are looking for. A Mobile-first approach, will ensure your site is mobile-friendly.
Great Social Media Presence
It goes without saying that social media has changed the landscape of the World Wide Web. For example, over 60% of people in North America use Facebook, and the trend will only continue to grow. This is the reason why your social media profile matters, and ranks in the search engines. Often times your social media profile will appear at the top of the results in search listings above your website.
This is all the more reason to make sure your social media profile has quality content that engages your target audience. When others link to your content, this shows search engines that users find your content valuable, which helps to build authority for your content, in the eyes of the search engines. So remember to keep your social media profile, fresh, up to date and engaging.
Keep in mind, the singular most important requirement for achieving successful SEO Rankings is to keep up to date with the latest SEO Marketing Trends! Search engines are ever-evolving programs, in order to keep up with them, you have to continue monitoring the latest trends and updates, to keep your site relevant and ranking well on the search engines.
These helpful tips can get you on your way to higher SEO rankings. If you want to learn more, check out more of our other helpful online marketing articles. Contact Sylvester Moss Web Design & Marketing by phone (242) 434-7834 or by Email for a FREE QUOTE, for all your marketing needs!